Conceptual Copywriting///Creative Writing
Copy of Copy of primer_Think_tweet_1.jpg

Google Primer

GOOGLE PRIMER

At Google, I was the Lead Copywriter for Primer, a mobile app offering concise, jargon-free lessons on digital marketing and business skills. I contributed to the MVP and Primer 1.0 launches, created 100+ lessons, and helped shape content for global markets, including China, India, and Brazil. I defined Primer’s tone of voice, oversaw lesson content, and collaborated on marketing materials. Our team’s work earned a D&AD Award for Writing for Design, recognizing Primer’s innovative and accessible approach to education. 

Learning by Swiping

Learning by Swiping

Information filled, Jargon-Free lessons

Information filled, Jargon-Free lessons