Conceptual Copywriting///Creative Writing
Copy of Copy of primer_Think_tweet_1.jpg

Google Primer

GOOGLE PRIMER

At Google, I was Senior Copywriter for Primer, a mobile app offering concise, jargon-free lessons on digital marketing and business skills. I took complex subjects and shaped them into lessons people wanted to read and engage with. I worked with creative leads and strategists, pushed the work further, built themes, refined UX, and delivered content that respected curiosity without watering anything down.

Our team’s work earned a D&AD Award for Writing for Design, recognizing Primer’s innovative and accessible approach to education. 

Learning by Swiping

Learning by Swiping

Information filled, Jargon-Free lessons

Information filled, Jargon-Free lessons