Etan Nechin ///conceptual CopyWriting
Conceptual Copywriting///Creative Writing

About

Resume

Etan Nechin
enechin@gmail.com · 917-538-2440 · www.nechincreative.com

Senior Copywriter & Creative Lead
Award-winning writer and creative strategist with 10+ years of experience driving brand voice, concept development, and campaign execution across digital, experiential, and product platforms. Special focus on AI, tech, healthcare, and luxury—delivering work for Amazon, Google, Microsoft, Maserati, Verizon, and more. Skilled in leading ideation from whiteboard to launch, with a sharp instinct for narrative, clarity, and cultural resonance.

Selected Experience

Freelance Senior Copywriter – Instrument
09/24–06/25

  • Created storytelling framework and brand messaging for Amazon AI Summit showcase, spotlighting emerging products and use cases for enterprise AI

  • Led concepting and copy for a new luxury auto brand site (currently under embargo), including digital launch and UI language

  • Partnered on the ideation and full content pass for OneDrive’s product revamp, aligning messaging across global user flows

Freelance Senior Copywriter – J. Walter Thompson
09/21–06/23

  • Shaped digital tone and messaging for Unilever’s Aloe Vera and Vaseline lines, contributing to a 14% lift in engagement

  • Helped reimagine ConEdison’s web experience, streamlining copy across customer journeys and service tools

Freelance Senior Copywriter – CityMD / Summit Health
02/21–06/21

  • Wrote UX and marketing content during the post-merger relaunch, affecting over 1M patients per month

  • Streamlined booking and location flows to reduce user friction and increase online check-in rates

Freelance Senior Copywriter – Organic
01/20–03/20

  • Led pitch and brand concepting for a regional bank rebrand across three campaign rounds

  • Created digital launch assets for a major TV release in partnership with CNET

Freelance Senior Copywriter – Heat/Deloitte Digital
10/18–04/19

  • Defined the brand voice and content strategy for a health-tech platform backed by a major tech company

  • Worked with Deloitte consultants and strategists on go-to-market storytelling and product messaging

Freelance Senior Copywriter – Accenture Interactive
06/18–08/18

  • Wrote UX and brand copy for NYU Langone’s cancer center relaunch, with emphasis on clarity, accessibility, and trust

  • Collaborated across design and clinical teams to improve mobile traffic and user engagement

Senior Copywriter – Google (Primer Team)
09/15–09/16

  • Wrote and edited over 40 lessons for Google Primer, covering AI, small business, and marketing fundamentals

  • Contributed to global downloads exceeding 10M+ and helped establish the brand voice across all channels

Copywriter – McGarryBowen
07/12–01/14

  • Built integrated campaigns for Verizon, Maserati, Motorola, and Ad Council, spanning digital, TV, and social

  • Contributed to new business wins through high-impact conceptual work

Managing Editor – Columbia Journal
05/17–05/18

  • Oversaw editorial strategy and production for a team of 50

  • Led rebrand and redesign of the print journal, from voice development to layout and final release

Education

Columbia University – MFA, Creative Writing & Translation, 2018
University of Iowa – Graduate Studies, Iowa Writers' Workshop, 2014
Goldsmiths, University of London – BA Hon. Media Arts, 2011

Awards & Recognition

  • D&AD Pencil Award – Writing for Design, 2016

  • Felipe P. De Alba Fund for Writers – Columbia University, 2017