enechin@gmail.com  · 917-538-2440 · www.nechincreative.com

Senior freelance copywriter with over a decade of experience. Did work for Ogilvy, Publicis, The Barbarian Group, Havas, 360i, Accenture, Big Spaceship, Huge, and others. Worked on brands such as Verizon, Pepsi, Maserati, Apple, Motorola, Airbnb, Google, Ad Council, NYU Langone, NFL, LG and more.

 Selected Work Experience

 Freelance Senior Copywriter - JWT    09/21-06/23

·       Worked on TV and digital Unilever brands such as Aloe Vera and Vaseline.

·       Consulted on copy and branding for the ConEdison website.

Freelance Senior Copywriter - CityMD  02/21-06/21

·       For the merger of Summit Health Medical Group with CityMD, we were tasked to create a whole new user experience, from scheduling an appointment, booking virtual visit, to finding the nearest CityMD location (because waiting can be painful).

Freelance Senior Copywriter - Organic  01/20-03/10

·       Worked with a group that won a pitch for a regional bank chain. Concepted and created collateral for the three rounds of presentation.

·       Created concepts and executions for launch of new TV at CNET.

Freelance Senior Copywriter - Heat/Deloitte 10/18-4/19

·       Developed a brand voice for a health-tech app by a leading tech corporation.

·       Oversaw writing of all the content and communication of the app.

·       Worked with senior strategist to position the app in the health-tech market

Freelance Senior Copywriter - Accenture  6/18-8/18

·       Worked on a redesign of NYU Langone Perlmutter Cancer Center

·       Developed language for the site

·       Worked with UX and UI designers to ensure ease of use and advanced engagement

 Managing Editor - Columbia Journal    New York, NY 05/17-05/18

·       Lead a staff of fifty members and ensured the mission and vision of the journal is executed.

·       Worked with the Operations Manager and graphic designer on the design, publication, and release of the print journal.

 Senior Copywriter - 09/15-09/16 Google, New York, NY

·       Wrote and crafted lessons for Primer, a Google educational app.

·       Over forty lessons on marketing, small business management, and more.

·       Developed the voice of Primer both in the lessons and as the brand.

Copywriter - Mcgarrybowen, New York, NY 07/21/-01/14

·       Concepted, crafted and presented robust campaigns for Verizon, Maserati, Ad Council, and more.

·       Solved client problems and created dynamic work to advance the client's business.

Education

 ·       Columbia University, 2018

MFA in Creative Writing and Translation

·       University of Iowa, 2014

Iowa Writer's Workshop Graduate Nondepartmental degree

·       Goldsmiths, University of London, 2011

B.A. Hon. Media Arts

Awards

 2017 Felipe P. De Alba Fund for Writers Fellowship at Columbia University

2016 Emerging Writers Fellowship - The Center for Fiction

2016 D&AD Pencil Award – Writing for Design

 *References upon request